The Pedestal Project
An AR experience to power racial justice, in partnership with Color of Change
Pedestal Project was created for Color of Change – the nation's largest online racial justice organization - to replace symbols of hate (former sites of Confederate statues) with symbols of hope (statues of Civil Rights leaders), using an immersive AR experience. Winner, Cannes Gold, Mobile Cannes Gold, Brand Experience & Activation Cannes Bronze, Social & Influencer
Development
Partnerships
