Inspired by the survivors of the Parkland school shooting and the historic March For Our Lives organized by their student leaders; we created GAME FOR OUR LIVES: a nostalgic, 8-bit video game that teaches players what it takes to change gun laws. Created on a shoestring budget by the amazing programmers and designers at BBDO Studios, it was covered by Techcrunch and retweeted by X Gonzalez to her million followers. Produced as part of BBDO’s innovative influencer collaboration lab, The ResidNYC.

Development
Creative Direction